Using SparkToro with AI Tools (via MCP)

Get SparkToro's real audience data flowing straight into Claude, ChatGPT, or Gemini through the MCP connector, so you can run reports and pull demographics, brand affinity, and channels right inside your favorite AI tool.

We know that thousands of marketers have already switched a lot of their workflow into AI tools, and we want to support that at SparkToro. But our suggestion is that rather than asking your favorite AI tool for the same data you get from SparkToro, you should probably get that data from us or someone like us, because things like demographics and market sizing and websites and audience visits and which subreddits they follow get a little funky when you ask AI to come up with these.

Instead, get the real data from SparkToro and put it right into your favorite AI tool. I'll show you exactly how. So for example, here I have asked Claude, one of my favorite AI tools, to extract out data from my wealth managers in New York City report, which I created in SparkToro.

You can see I've got this New York high net worth advisor. All of this data that's in my SparkToro report can now be fed directly into Claude, and I can ask, hey, would you pull out the brand affinity data there? And then would you identify ad campaigns with winning messages that have been recognized by industry publications, so that I can go research what types of messaging, what sorts of ad structures and formats have been successful in reaching this very niche audience.

And it does exactly that, because Claude is great at synthesizing information and crawling the web for me and all of that. And now a bunch of my work that would come from this brand affinity data inside SparkToro is done right inside my already existing process.

To do this, it's very simple. You just go to your Claude or ChatGPT or Gemini Enterprise and add SparkToro to the list of options inside your particular service, whichever one you've got. Once it's connected, you'll need to approve the requests that come through. Claude will ask you, hey, will you approve this, will you approve that. You say yes, and then all of this data is available inside there.

We've got a whole bunch of detail in the API and MCP page, so you can get started incredibly fast. It is way simpler than you think. I am not a very technical person, and I connected this in literally thirty seconds. It couldn't be easier.

And once you've got it, all of this data is right available inside there. Whatever your process, you can pull it from your SparkToro reports, or you can have it run the reports for you right from the tool.

When you do that, please note that you will find those specifically inside what's labeled your MCP reports. So normally you'd land on your projects page like this, and you just go over here to the all MCP reports, and you can see all the ones that run from Claude in the recent past. Easy peasy lemon squeezy.