Ross Simmonds on Twitter: "Content isn’t built just to rank. Content can also: - Build brand awareness - Establish more trust - Generate leads - Nurture leads - Attract talent - Drive shares Don&r

“Content isn’t built just to rank. Content can also: - Build brand awareness - Establish more trust - Generate leads - Nurture leads - Attract talent - Drive shares Don’t underestimate the value beyond search volume. It’s valuable (no doubt) but it’s not the end all be all.”