Mark Ritson: Ignoring TV is a strange choice for a big brand | SparkToro Article Details | SparkToro

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Mark Ritson: Ignoring TV is a strange choice for a big brand

If you have a big budget, it makes little sense to leave the most effective medium out of the mix, as Gap has done by rejecting TV for its Christmas ad.

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November 6, 2019 @ 12:50 AM PST

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