Mark Ritson: Why influencer marketing lacks trust and credibility

'Influencer' marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.

Accounts Tweeting

@r_c

Account planning / strategy currently @concentrichx. RT≠endorsement 🇮🇪🇪🇺 - bearded, t-shirts, plaid shirts, hiking boots or Jordan 1s, vaccinated 💉💉

36 Tweets
1,651 Following
10,253 Followers

@andismit

Chair of CIPR AI in PR panel. PR engineer and technologist. CIPR & PRCA trainer. Co author of Share This & Share This Too: Social Media Handbooks.

27,094 Tweets
1,482 Following
6,017 Followers

@samuellavoie

Inbound Marketing & SEO Consultant, Making sites Findable by humans and the like. Internet Junkie and  fanboy. Organize SEO meetups. Some tweets in French 🇨🇦

13,591 Tweets
894 Following
3,783 Followers

@DaveThackeray

When I look back over my career with pride, I quickly snap out of it.

111,434 Tweets
427 Following
3,885 Followers

@greggthorpe

Our advanced organic SEO service will get your site to the top of Google for your most profitable keywords + affordable & effective SEO consulting is available!

80,834 Tweets
16,000 Following
15,291 Followers

@taugenthaler

*The Influence Marketer* / Influencer Marketing for B2B Companies that Drives Demand / Principle Consultant @ 551 Media 🔸 Team Trainer 🔸 Marketing Strategist

10,695 Tweets
3,141 Following
3,886 Followers

@NealSchaffer

Author, The Age of Influence | Fractional CMO | Digital / Content / Influencer / Social Media Marketing Speaker & Educator | International Speaker | 日本語でお気軽にどうぞ

243,773 Tweets
44,726 Following
229,146 Followers

@ProfByron

Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking.

12,499 Tweets
1,087 Following
21,060 Followers

@robblackie_oo

Biotech external affairs. Founder: Rob Blackie Biotech Strategy. Spare time: Evading Putin's censors at the Breaking Putin's censorship Political @robblackie

22,249 Tweets
1,638 Following
3,792 Followers

@marktraphagen

VP of Product Marketing & Training @seoClarity. #seo #contentmarketing - #mandolin #blm #lgbtq 🏳️‍🌈 they/them Mastodon: @[email protected]

74,994 Tweets
2,854 Following
25,508 Followers

@SearchWookie

Owner Pan Galactic Digital. A frood who really knows where his towel is.

10,218 Tweets
888 Following
1,273 Followers

@markritson

10,957 Tweets
1,083 Following
54,172 Followers

@chengemily

Serial #startup & #smallbiz marketer. Digital designer. #Nocode beginner. Tweets about #branding, #marketing & the intersection of #BigTech and politics 🔥