I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. So, whether you’re completely new to the industry or are simply looking to learn more about what’s working and what the future of Digital PR looks like, I’ve tried to ensure there’s something for everyone here. What is the purpose of Digital PR? I’ve always believed that good Digital PR is beneficial for both clients and journalists. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves. For clients, there are myriad ways Digital PR can help their website. Alex Jones, PR Director at Motive PR, shares the benefits he believes that digital PR adds: Increasing […]