When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.
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User advocates offering evidence-based user experience (UX) research, training, consulting. Jakob Nielsen, Don Norman, Tog, and colleagues.
💪#Experience is the product #ux #nx #digitalization Chief Product Owner & Head of Experience Design at @yello_de and EnBW B2C Sales private here
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