What SEOs Can Learn from NerdWallet's S-1

NerdWallet going public is big, but what’s bigger? Their link building strategy. NerdWallet’s journey to a billion dollar company wasn’t all rainbows and butterflies. While their best-in-class content marketing strategy may say otherwise, in 2017, they were penalized by Google due to their syndicated article campaigns. As traffic numbers declined, NerdWallet’s strong investment in high-quality content and brand positioning allowed them to recover quickly. In this episode of Content & Conversation, CEO Ross Hudgens and Drew Page, Associate Director of Marketing, break down why SEO and content is a major factor to NerdWallet’s success. And additionally, why raising capital is