Meta says Reels now makes up over 20% of the time users spend on Instagram

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted that video, overall, makes up 50% of the time that users spend on Facebook. Although Meta didn’t specify how much […]

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April 27, 2022 @ 9:02 AM PST
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