What Marketers Get Wrong About Content's Role in the New Buyer's Journey | SparkToro Article Details | SparkToro

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What Marketers Get Wrong About Content's Role in the New Buyer's Journey

Understanding the new B2B buyer’s journey is the first step to more successful content. Robert Rose of the Content Marketing Institute explains what you need to know.

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May 2, 2022 @ 2:11 PM PST

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