Paddle acquires ProfitWell for $200M to bring analytics and retention tools to its SaaS payments platform

On the back of Paddle raising $200 million at a $1.4 billion valuation the other week, the London startup is making a key acquisition to bring more functionality to its payments platform for SaaS companies. It has acquired ProfitWell, which has built a popular set of tools to provide analytics and retention tools to companies […]