Google has quietly updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL form for GTINs.
Search Geek; also at https://t.co/OFhMu9CnxM
SEO Consultant at G-Squared Interactive focused on Google algorithm update recovery, technical SEO audits, and SEO training. Columnist at Search Engine Land.
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