How The New York Times Uses Machine Learning To Make Its Paywall Smarter | by Rohit Supekar | NYT Open

When The New York Times paywall launched , its meter count was the same for all users. Since then, The Times has transformed into a data-driven digital company, and its paywall is now successfully using a causal machine learning model called the Dynamic Meter to set personalized meter limits, making for a smarter paywall.

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