Metrics create incentives for marketing execution & human behavior. It is absolutely crucial to pick the right success KPI - learn the 12 rules.
SEO, SEM, Content Marketing, and Conversational AI Expert. I share guides, case studies, and AI-generated kittens.
Digital Marketing & Analytics • Google Certified • Columnist & Speaker • Happy husband and father of #SuperDiego & #SuperFlavia
Head of Digital Marketing & Social Media at Basic Fun!