A beginner’s guide to CTAs: How to choose the right CTA for your business goals

Your users came to your site looking to learn or do something. The more easily they can locate what they came for, the more likely they'll move down your sales funnel. Creating compelling CTAs (calls to action) can help point them in the right direction, which will also benefit your business. In this guide, SEO expert Lazarina Stoy explains the various types of CTAs and when to use them so that you can grow your business.