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Listen to this episode from Marketing O'Clock - Your Weekly Digital Marketing News Podcast on Spotify. It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams