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Posts by Paddy Moogan:

Agencies Data Industry Marketing Research

The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?

Paddy MooganBy Paddy Moogan
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and my investors. Their fears, concerns, successes, and trends are bellwethers for our field as a whole. Is AI hurting or helping marketers? Is the Zero Click costing them clients or gaining them new ones? Are agencies’…
Agencies Industry Research

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

Paddy MooganBy Paddy Moogan
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (I’m a happy subscriber). Paddy’s contribution here cannot be overstated – he’s assembled a vast array of survey data from 612…
Agencies Hiring Industry Research

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

Paddy MooganBy Paddy Moogan
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (to which I’m a subscriber). Paddy’s contribution here cannot be overstated – he’s assembled a mountain of survey data from 612 agency owners and consultants…

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