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SparkToro BlogDigital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?
  • Startups

Digital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?

Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…

Paddy Moogan Paddy Moogan 17 Feb 2026 • 11 min read
SparkToro BlogWhere Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements
  • Startups

Where Agency Revenue Is Heading: Fewer Big Retainers, More Mid-Market Retainers, and Longer Engagements

Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…

Paddy Moogan Paddy Moogan 7 Jan 2026 • 7 min read
SparkToro BlogThe 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
  • Agencies
  • Data
  • Industry
  • Marketing

The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?

Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and…

Paddy Moogan Paddy Moogan 2 Dec 2025 • 12 min read
SparkToro BlogThe State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
  • Agencies
  • Industry
  • Research

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a…

Paddy Moogan Paddy Moogan 15 Jan 2025 • 8 min read
SparkToro BlogThe State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
  • Agencies
  • Hiring
  • Industry
  • Research

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…

Paddy Moogan Paddy Moogan 10 Dec 2024 • 11 min read
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