Is There a Long Tail to Referral Traffic?
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do…
Data
You Must Choose Metrics, But Choose Wisely
I had lunch with Thomas from our production engineering team today. During our chat, we talked about the future of the company’s organizational structure…
We Can Do Better Than Bit.ly
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track…
More Retweets Lead to More Twitter Followers, Right?
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet,…
10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s…
Why You Can’t Trust Comscore’s Search Market Share Numbers
Nearly every media source in the United States uses Comscore’s data to report on Google, Bing, Yahoo!, AOL and other engines. Even the US…