Making Agency Numbers More Transparent
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses…
Data
Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias…
IMEC Lab: Help Test & Validate Web Marketing Hypotheses
UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough…
Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014
I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents:…
10 Traffic Graphs from the SEOmoz to Moz Domain Migration
A lot of folks have asked me about how the domain migration from seomoz.org to moz.com has gone after the past few months. Ruth…
Vanity Metrics May Not Be All Bad
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery…
The Growth of Web Marketing Fields
I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular…
Is Google+ Approaching Twitter’s Marketing Value?
On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note:…
What Do Correlation Metrics Really Tell Us About Search Rankings?
I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data…
The Most Followed Twitter Users with “SEO” in Their Bio
I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a…