The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…
Data
New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018
There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of…
Is SEO Opportunity Growing or Shrinking?
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased…
SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and…
What Do Attendees Want from Marketing Conferences?
Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the…
A Look at the Keyword Research Tool Universe in 2015
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of…
Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same,…
The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More
Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having…
Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s…
This Chart Does Not Show SEO Is Dying
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO.…