Category: Data

Data Marketing

Is There a Long Tail to Referral Traffic?

Rand FishkinBy Rand Fishkin
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern? I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve, whilst Matt felt that number…
Data Marketing Product

We Can Do Better Than Bit.ly

Rand FishkinBy Rand Fishkin
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with…
Data Marketing

More Retweets Lead to More Twitter Followers, Right?

Rand FishkinBy Rand Fishkin
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days: The spikes are probably days when I’ve sent some awesome…
Data Marketing

10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing

Rand FishkinBy Rand Fishkin
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s put together. (from Avinash’s post)…
Data

Why You Can’t Trust Comscore’s Search Market Share Numbers

Rand FishkinBy Rand Fishkin
Nearly every media source in the United States uses Comscore’s data to report on Google, Bing, Yahoo!, AOL and other engines. Even the US government, when analyzing Google’s potential monopoly status used these figures. Yet, this data is completely misleading. Here’s what Comscore says Google’s current market share looks like: Yet, many folks who run analytics on their websites see…

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