Category: Data

Data Marketing Moz

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

Rand FishkinBy Rand Fishkin
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would de-prioritize such a crucial element…
Data Marketing

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.

Rand FishkinBy Rand Fishkin
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.: If you take the…
Data Marketing

This Chart Does Not Show SEO Is Dying

Rand FishkinBy Rand Fishkin
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See…
Data Hiring Startups

Making Agency Numbers More Transparent

Rand FishkinBy Rand Fishkin
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…
Data Marketing

Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected

Rand FishkinBy Rand Fishkin
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On April 30th, at 6:03pm Pacific,…
Data Marketing

Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014

Rand FishkinBy Rand Fishkin
I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents: The 2014 State of Marketing survey was conducted online from October 24, 2013, until November 1, 2013. The survey was sent to more than 48,000 marketing professionals and a total of 2,651 marketers started the survey,…
Data Marketing

Vanity Metrics May Not Be All Bad

Rand FishkinBy Rand Fishkin
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g: In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those…

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