Category: Data

Data Marketing

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

Rand FishkinBy Rand Fishkin
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US,…
Data

We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda

Rand FishkinBy Rand Fishkin
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts. By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks…
Data Events Marketing

On SERP SEO – The Infuriating Reality of Search’s Future

Rand FishkinBy Rand Fishkin
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin Newman, was gracious, thoughtful, and personally still runs much of the event’s operations, giving it a truly special, authentic, non-corporate feel. My presentation centered on the shift in Google’s behavior over the last few years away…
Data Marketing Product SparkToro

SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter

Rand FishkinBy Rand Fishkin
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to mere following). But the other big problem is fake followers — accounts that exist on Twitter, technically…
Data Marketing

Is SEO Opportunity Growing or Shrinking?

Rand FishkinBy Rand Fishkin
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways: Are there more searches on Google this year than last year? Is Google taking more of the search traffic for themselves? Do more or fewer clicks go to the organic results…
Data Marketing

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

Rand FishkinBy Rand Fishkin
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers were primarily founders, owners, and…
Data Events

What Do Attendees Want from Marketing Conferences?

Rand FishkinBy Rand Fishkin
Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the marketing world. 248 people replied, primarily via Twitter, Google+, and LinkedIn. Despite the small number of questions, I found the responses immensely valuable and quite interesting. A few even caught me by surprise. SMX Munich in…

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