Data Marketing

Marketers Say Most of Google’s Public Statements Are False or Misleading

In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions of the ranking elements used by Google’s search engine. But… it also asked a set of questions around the level of trust in Google’s public statements. Those results are shared for the first time…
Data Marketing

Less than Half of Google Searches Now Result in a Click

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of information on what happens inside…
Data Marketing

How Much of Google’s Search Traffic is Left for Anyone But Themselves?

In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot… to be desired. Source: Google 12/11/2018 Congressional Hearing Notes Thankfully, when I told friends from clickstream data provider Jumpshot about this, they were able to send me numbers that give far better answers to Congress and…
Data Marketing

Google’s European Monopoly (& Shrinking Click-Through Opportunities)

In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape. Thanks to our friends at Jumpshot, whose clickstream panel covers billions of searches…
Data Marketing

Google CTR in 2018: Paid, Organic, & No-Click Searches

When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this, or this), it’s mostly just Google and searchers who benefit. Content creators? Not so much. Some clicks might still flow through to the folks who created the content Google’s scraping and re-publishing (ironically enough, something that…
Data Marketing

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US,…
Data

We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda

Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts. By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks…