NEW: AI Tool & Social Network Usage Graphs are in SparkToro
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization…
Data
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them…
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing…
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
What Does the Coolest Graph in SparkToro Show You?
Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days,…
We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data,…
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from…
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A Semrush Company).…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…