A Look at the Keyword Research Tool Universe in 2015

In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space (and it’s now live! Moz’s new keyword research tool, Keyword Explorer). But,…

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would de-prioritize such a crucial element…

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.

Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.: If you take the…

This Chart Does Not Show SEO Is Dying

Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends Search for “SEO” See…

Making Agency Numbers More Transparent

Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…

Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected

For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On April 30th, at 6:03pm Pacific,…

IMEC Lab: Help Test & Validate Web Marketing Hypotheses

UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough bandwidth consistently to continue the experiments). The new signup form is here, and I’ve updated the links below. Over the last few months, I’ve been running some experiments in Google’s search engine and on social media…

Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014

I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents: The 2014 State of Marketing survey was conducted online from October 24, 2013, until November 1, 2013. The survey was sent to more than 48,000 marketing professionals and a total of 2,651 marketers started the survey,…