Why We’re Putting A Bunch of Our Savings into TinySeed
Geraldine and I have a pretty good financial situation going. We’re in our late thirties (which, according to this ridiculous TV graphic, means we’re…
The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement…
Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…
We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam,…
On SERP SEO – The Infuriating Reality of Search’s Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
The Powerhouses of the Internet Are Turning Hostile to Websites
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats…