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Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam,…
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats…
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their…
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my…
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…
Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social…
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right…
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop…
