SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
The Powerhouses of the Internet Are Turning Hostile to Websites
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats…
You’ve Got Product/Market Fit… What About Marketing/Market Fit?
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their…
My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my…
The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…
A New, Free Tool to Determine the True Influence of a Twitter Account
Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social…
SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right…
Announcing SparkToro “Trending” — a Front Page for the Web Marketing World
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop…
Pushing Back Against Shame and Failure (plus a story about D&D)
Recently, I had a series of epiphanies about my experiences as a founder. Please forgive the length of the post, and stick with me,…
A Welcome to SparkToro’s Cofounder: Casey Henry
In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for…