How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
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Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing.
I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that.
But no one ever becomes a customer from reading a blog post after having Googled, “how…