Get a Competitive Advantage in SEO with SparkToro

How SparkToro's audience-first keyword and AI prompt data surfaces terms your classic SEO tools miss, for both search and AI visibility.

SparkToro is an audience research tool, not an SEO tool. But there are a couple of aspects of SEO, search engine optimization, ranking in Google, getting traffic from them, as well as the AI tools now, that SparkToro can help with. I'm going to show you the primary ones.

They are found in the keywords and prompt section. So because SparkToro has data in this case on an audience that I've described as info sec researchers studying AI based threat vectors for the federal and state governments. These government AI threat researchers have these demographics, they have these behaviors, they use these networks and search AI tools.

They also search for these keywords. The keyword data that's in SparkToro is a little bit different from what you're used to from a classic SEO tool. If you were to use something like my old company Moz or Ahrefs or Semrush, any of these other ones, what you're going to find is keyword data by a website or by a topic or starting keyword phrase.

Whereas SparkToro is starting from an audience perspective. So these government AI threat researchers, what are they interested in? Tell me all the things that they are likely to search for.

That could be things like cloud security certification and endpoint detection and threat intelligence in the US. These terms and phrases may be ones that came up in your other keyword research, but they might give you a competitive advantage because they are not in those places or they're not being surfaced by those types of tools because of how they look for information. Opportunities to find keywords and then you can add them to your list up here.

Add to list and create one, and those lists can be comprised of data from many different audiences. That is also true for AI prompt topics. So the prompt topics come from our combination of clickstream and LinkedIn profile and crawled data.

And then these prompt topics which have relatively high or medium affinity with this particular audience of government AI threat researchers, we will show you example prompts for them. So if you say, what are the types of prompts that they would send when they're looking for tools for network traffic analysis? And this data is synthetically generated, meaning it comes from an AI.

We're making an AI request, that's why it takes a few seconds to show those example prompts. They are meant to give you an estimation of what these things might look like. They are not perfect data that is coming from a panel like most of the data that you see inside SparkToro.

Just keep that in mind as you're using the product. Still quite useful in my opinion, which is why we included it. This data again you can add to your list and use.

Last thing I'll mention is if you are looking for creative content ideas, one of the nice things that we can tell you is the subreddits that this audience visits. You can go to those places and participate and see the topics that are interesting that may not rise to the level of having any search volume in Google yet, but will soon. You can look at the accounts that are popular with this group, follow them and see what topics they're talking about and potentially do SEO style content for them.

And of course, you can look at which search and AI tools are popular with this group. It's almost always Google. In fact, I've never seen an audience where Google was not the number one, most used, which should be no surprise.

But some audiences are more AI heavy or less AI heavy. This is very useful for making your case, your pitch to your boss or your team or your client that they should be making these investments either in SEO or in SEO for AI because as you can see, the usage of Claude is very high relative to the US population. So there you go.

SparkToro can help with SEO.