Summary

Gain a competitive edge in your SEO practices: content, keywords, links, and promotion strategies with this video’s novel insights.

Transcription

Wistia is one of my favorite companies. In fact, if you're watching this video, you're almost certainly watching it on Wistia's player. We we use them at SparkToro. We love them to pieces.

I wanna show you how SparkToro gives Wistia and many companies like it a competitive advantage and the ability to do competitive analysis inside the product. So let's start with Wistia themselves. I'm analyzing their website, but then I'm also gonna look at some of their primary competitors. And according to Google, I, I ran a quick Google search for this.

Okay. So Brightcove, Vidyard, Vimeo. Great. Great. Great. Great. So here's Brightcove's data. Here's Vidyard's data, and here's Wistia's data.

And inside each of these, I can see information about their different audiences, their demographics, gender, age, geography, employer industries, who they are, what they do, degrees that they've got. Right? The demographic section features all sorts of information about job and salary data in industries, job roles, and fields. I can also see what topics they care about, this specific audience cares about.

And if I'm Wistia, one of my competitive advantages might be looking at, hey. What's the difference between their demographics and our demographics? What's the difference between the topics that are relevant and interesting to them versus us? Should we be getting into these fields?

Should we have products that serve some of these? Should we have content that goes after the topics that we know Vidyard's, audience cares about? Should we be pitching the YouTube channels that their audience is present in? In?

Should we be pitching the YouTube audience that our audience already pays attention to?

And the the overlap is not a hundred percent. It it never is. There's always unique things about different audiences. And to get a competitive advantage, you can use this data to know exactly where to reach not only your own audience, but the audiences of your competitors and where and and going into those places where their audience participates and pays attention with your messaging, your brand, sponsorships, content campaigns, social media campaigns.

In fact, SparkToro can tell you specifically which social accounts your audience follows and which social accounts their audience follows. You can export these in CSV and create a nice little overlap mesh inside Excel or Google Sheets if you want. You can add them to list. You could put them both on the same list.

And then in your notes, do whatever you want. You can take screenshots of these and put them into your presentations and pitch your, director of marketing, your your CMO, your client if you're at an agency on exactly the strategy and tactics that you're gonna pursue to be able to build a competitive advantage over these other folks using SparkToro's data about their audiences.

This is incredibly powerful, and it and there's so many different ways to analyze an audience and so much data that is provided that is not just information, it's actionable information.

That's what makes SparkToro so special for gaining that competitive advantage. The ability to take data, turn it into action, and win customers, win traffic, win business, win engagement over what your competitors are doing because SparkToro is still small and relatively unknown. It is not, you know, an SEO tool like like Semrush or h refs that are used by, you know, tens of millions of people. SparkToro is a secret weapon still today, and I I encourage you to use it to get that sweet, sweet competitive advantage over the rest of your field.