Summary

Gain a competitive edge in your SEO practices: content, keywords, links, and promotion strategies with this video’s novel insights.

Transcription

SparkToro is not an SEO tool, at least not directly. But because audience data is so priceless for SEO, whether you're trying to appear in the AI overviews or whether you wanna show up in Google's traditional or in other AI tools like ChatGPT, audience data can make the difference. And therefore SparkToro's data can give you a competitive advantage in SEO if that's your field and your focus. So let's imagine that you're running a publication that's making recommendations for the next books people should read. So I am going to target here fans of science fiction books and media seeking their next great read.

And then the SparkToro report is going to give me data on that audiences behaviors and demographics.

And if I am an SEO and I'm trying to craft content and I'm trying to do PR and link building, well, SparkToro is a little bit of a cheat code above and beyond what you get from classic SEO tools that'll recommend content structure, make sure your SEO friendliness and your URLs and all that kind of stuff is structured right. SparkToro doesn't do any of that, but it will tell you that this group is fifty five percent men and forty four percent women. That's probably much higher than the percent women that you thought it was. And in fact, over the last decade, you can see in the science fiction genre, right?

From all the literary trade publications that women are an increasingly large market for sci fi, books. You're gonna see age distribution. Why is that helpful? Why is knowing who these people are, you know, gender and age or skills and education or geography or what's in their bio terms or, you know, which social networks it's valuable because that data can inform how you write and who you're writing for.

When you write for the audience that is actually likely to be consuming your stuff, Google is more likely to rank you higher.

AI tools are more likely to include a citation and reference to your work and the recommendations that you have and the content that you have into their answers.

So that value network usage, the value is more obvious. I think really, really obvious to see something here. Oh my God, Substack is used a hundred and twenty percent more by fans of sci fi than it is by the average American. I almost never see Substack in the top ten, top twelve social networks that an audience uses, but here it is.

And that tells me Substack is probably a place that I should be distributing my content. Maybe it's a place that I link to. Maybe it's a place where I go research. Hey, can you tell me who the top newsletters on Substack are?

By the way, SparkToro can do this. If you click over to take action and then you go to social media marketing, we can find highly important. We can say I am looking for specifically, you know, Reddit threads, YouTube, whatever network. And then you can say, oh, I'm targeting consumers in this case.

SparkTorre will give you answers. I'm going to go back to the results and show you a few more things. The other data that you can get from SparkToro that is often very interesting to SEOs is keyword data. Now we are not comprehensive keyword research tool, but you will find things in here that you will find in almost no other SEO tool because the other SEO tools really focus on the keyword or the content, and we're focused on the audience, the people. What do these people also search for? Horror poetry, Divine Cities trilogy. Actually, I think that is a sci fi book.

Clive Barker interview. Not sure why, but I bet if I went down the rabbit hole, I would figure out why science fiction audience is deeply interested in that. Naomi Kritsger, I'm guessing this is an author's name.

All of that data is gonna expand your SEO opportunities, helping you target things that you might have been missing out on. The same thing is true if you look at content ideas, the uncanny valley in literature and gaming.

Okay. Wow. Yes. I would never have thought to connect that up with sci fi authors or sci fi books and media, but actually makes good sense.

And you can see interests that you might have been missing out on. Oh, yeah. Writing diverse characters authentically. This is something sci fi media in general has struggled with.

You can see social accounts that are followed by these folks. Will Wheaton, shockingly popular. He he was from the old Star Trek series, but the New York Review of Books is on here. You could pitch your list of books to them potentially.

Maybe you do a partnership with them. Maybe readers digest will cover your list of top sci fi bics. All of this is to say this information can give you a competitive advantage in SEO because it's data that almost no other SEO person or agency is using. Folks think of SparkToro as audience research.

Unfortunately, they haven't thought about audience research as a core part of SEO. That doesn't mean you can't take advantage.