Summary

Unlock the Lists feature in SparkToro to build customized, exportable spreadsheets of audience data and get contact information (including emails) appended to them.

Transcription

Let's talk about lists in SparkToro. Lists are a place where you can save items to follow-up on and take further action on, to export.

Lists can be built from multiple different searches. So I can run a bunch of audience research searches, analyze a ton of different audiences, and then choose to add any item from those, audience research sources to any list that I want.

I'll show you the process. Here's the lists page. You can click create list. You can name a list anything you like. I'm gonna focus on, my wife Geraldine's new book, which is called If You Can't Take the Heat.

If You Can't Take the Heat, a book by Geraldine DeRuyter. This was a best selling book, but maybe Geraldine has decided, gosh. You know, their reviews are really nice, and, it's got a bunch of press and attention. The paperback has just come out.

Maybe she's gonna go do some more outreach. And so I've created this Geraldine's new book outreach list, which I've named it. There's there's not a lot on here right now. But I can then go into my audience research tab and look for people who, for example, might search for feminism in the United States.

Now this is an extremely broad search, and this audience might not be as hyper targeted as we want. But when we go and dig in here to the websites and look at some of the high affinity sites of people who search for feminism, we might say, oh, you know what? Actually, UN Women and Simply Psychology, and TED and Anarchist Library and maybe, Bloomsbury well, Verso Verso Books. Sure.

So these sites, we might you know, you would normally click and open these and take a look at them and maybe figure out which ones accept pitches and which ones you can sponsor and all that kind of stuff. But I can take these and say, hey. I wanna prioritize that work. I'm gonna add it to the list of Geraldine's new book outreach.

And SparkToro does a really nice thing where in the list section, these items have now been added. These these websites have now been added and you can see we are currently collecting email data for your list. Check back soon. What that means is SparkToro is going and via our partnership with Hunter dot io, we will look for the people who have email accounts at anarchist library or UN women dot org or simply psychology, whatever sites, podcasts, YouTube channels, social accounts we put in here, and then you can click on these and get contact info for them.

That email data comes via Hunter, and that partnership is really nice. You can then export this and go do whatever you would like with it. This works for all sorts of things. So, you know, obviously, the emails are connected to websites, but I could add and I might very reasonably want to add for Geraldine's work.

I might say, hey. Let me go see what relevant topics are in here. Okay. Intersectional feminism.

Great.

Recent publications in gender studies. Yeah.

Maybe historical context.

Influential feminist scholars. Great. All of these topics, I like them. Perhaps Geraldine's gonna do some pitching around these or or her publicist, right, from Penguin Random House might do that.

And so I'm gonna add those topics to the list. You can do the same thing with search keywords. These will all be saved inside the list format, in the relevant tabs. And so as I go to my list, I can you know, maybe we say, okay, feminism rally.

Sure. Let's go add some of these keywords to Geraldine's list. And now when I go to the list and I go to Geraldine's new book outreach, you can see up at the top here keywords, demographics, topics, social accounts, all the things that we've created exist on the list and, you know, we've got got the details for any one of them. We can export easily.

We can add more things we can remove from the list. Very simple to do.

This feature is a really nice way to build up your tactical targeting, outreach, sponsorship lists, or to build up your content ideas from the keywords and content, topic sections.