SparkToro's lists are a way to organize, curate, and save the information inside research reports and put them together for any projects or work you might be doing. For example, I've got a media outreach project that I'm helping my friend, the inventor Scott Heimadinger with. He created Seattle Ultrasonics, which makes this incredible ultrasonic chef's knife.
And so to help out Scott, I've got a list that I've created which contains a bunch of sources of influence that he might want to reach out to or have his PR person reach out to when they launch the next version of the knife. This comes from the audience research reports that I've run about Scott's audience. So I've broken it into lots of different groups, home chefs, semi pro chefs, folks who are passionate about technology and the latest kitchen innovations and gear, all of that kind of different audiences.
And then inside each of these sections, you can go in and say, you know what, I think I want to target America's Test Kitchen. I think they'd be a great one. So would Cook's Illustrated.
These are folks who I think might cover the release of the new knife. And so I am going to add them to a list. You can see that right here.
I can choose Seattle Ultrasonics PR Hit List. Now of course, I could create a new list and add them to that one if I chose to do it for, let's do this for V two of the knife. You can also do this for YouTube channels and podcasts.
You can do it for keywords. You can do it for social accounts. You can do it for subreddits, anything you want.
You can add them to lists. They all live in this tab, the list tab right at the top. And from here you can share those lists with other people.
You can archive them if you're not using them anymore but wanna preserve them. You can delete them, export them just by clicking on the list and choosing export data. Inside these lists, you'll find them organized the same way you would inside the audience research product.
So channels, social accounts, demographics, YouTube and podcasts, etcetera. And you can click on any of these get contact info to see the contact information that we collect thanks to a partnership with hunter.io. That's lists in a nutshell.
Easy peasy, lemon squeezy.