Summary

See how SparkToro’s unique search options function and how to get creative with them to access data about your target audiences.

Transcription

I'm gonna show you how to get unique value from the three different types of searches that you can run-in SparkToro.

Let's look at the first one. So let's say you have a certain affinity or there's a certain hobby or interest that you know your audience is searching for, Well, that gives you a good keyword idea. Research the audience that searches for a certain keyword.

So let's say You know your audience is really into the ketogenic diet. You might want to search for the word keto. So from here, you'll see that Sparkora has found around a hundred thousand people who search for keto each month. We can see the websites at this audience' frequency.

Other similar keywords that they search for. We can see their demographics and so on.

So from here, you can get a sense of you know, what is a what's top of mind for this audience? You'll get a sense of maybe websites to consider doing guest posts for. Doing sponsored posts for maybe pitching yourself or your news for.

You might also want to look at social accounts. These could be social accounts that you or your brand should engage with because you know it's relevant to your audience. That's a good one.

Let's say you want to search for a website. Research the audience visits the website.

Maybe you don't know what keyword your audience is searching for. But maybe you do have a niche website that you know if they frequent. Or maybe it's your website if you get a decent amount of traffic each month. But let's go with the niche website. Let's say there's a certain trade publication food navigator, USA.

Let's say there's a certain trade publication in your niche. You might want to search for that. This could really help you a lot with your co marketing efforts, PR, maybe even performance marketing to see if you should do some retargeting on these sites. And so now we know the audience that visits the website, Food Navigator USA also goes to food and wine, very well fit, fast company. It's interesting. And they're also searching for keywords related to pickle juice, apparently.

So Like I said, this gives you a sense of the other websites that are frequenting.

These social accounts are following keywords that are popular in this audience, really good to use for when you know which website your audience' frequency. And then finally, research the audience that uses these words in their bio. So this is going to be if you know how your audience self describes. So this could work really well for b to b audiences, like if you know you're targeting product managers, or VPs of marketing.

You can search for that, or if you just have a pretty well defined audience. Maybe you're marketing to parents. You could do audience to use these words in their bio, mom, or dad, or parent. You could try one of that one of those.

Let's try mom.

Alright. So, of the forty seven thousand accounts that have mom and their bio, we know that the that these people are frequenting Saks Fifth Avenue, Lululemon, bloomingdale's.

Sky's the limit here. Right? So now you now you know, how to search for three different kinds of audiences, what value you can get from each, and when to use which one and how.