Persona Development with SparkToro

Build data-driven personas right inside SparkToro from your audience reports (up to three at once), combining real demographics and behaviors with an AI-written layer of context, downloadable as an editable PDF.

Since SparkToro's inception, one of the big use cases that people have for our tool is to create personas. No surprise because there's all this amazing audience data, demographics, behaviors, what they read, watch, visit to on the web. But we've got great news.

Starting today, you can now build personas right inside SparkToro. So if you go to the workspace section of the product, which is right up at the top, you can find it here, workspace, you will see a list of actions that you can take with the data that SparkToro provides in any audience research report. And for example, if you go and generate personas, which is the top featured one right now, it may move around in the app, but you can always find it inside of workspace.

You click use and then you will be able to see all the reports that you've run and choose from those to create personas. Now you could just choose one report. I could say, let's say I'm looking at my interior design folks.

I could say, I'm just looking for my Pacific Northwest luxury interior design professionals, and I can create a persona off of that. But you can also check several different ones at once, up to three. And from those three different audiences, SparkToro can generate multiple personas from the data, which look like this.

I'll show you, inside my workspace, my history. I created these targets just a few minutes ago. They do take a few minutes to process, so give yourself a couple minutes.

And you can see in here that what SparkToro has built is interior design target personas. There's three different ones. There's a senior interior designer at a boutique residential firm.

This one at a mid sized commercial architecture firm, and a third who's a luxury homeowner who themselves is planning a major renovation or new build. And each of these has all of the elements you might find useful in a persona. Pain points, search behavior, buying behavior, content preferences.

What's amazing about this is, yes, some of it is AI generated, but it is all built off real audience data about these groups. You've done the audience research. You've described your audience to SparkToro.

We have pulled out their behaviors and demographics, real behavioral insights that we have from real data, not just synthetic stuff. Then AI is essentially adding this layer of contextual detail on top of that. You'll find lots of suggestions on messaging and tone and that kind of stuff, but you will also find real demographics, real content preferences, real buying behavior, on what they visit and read and watch and use and listen to.

If you're building personas, my suggestion is you give this a try. It is quite remarkable. And if you've got questions or feedback about how to use this, just drop us a line.

The PDF is downloadable and, of course, editable. And you can always find all of your personas that you've generated in your workspace history, and you can create new ones right from the top there.