Summary

Check out how to build better, data-driven personas with SparkToro’s demographic and behavioral profile affinities.

Transcription

Friends, I'm gonna show you how in just a few minutes you can use SparkToro to build incredible personas. Useful for product, for marketing, for pitching, even for getting investment, if you so choose.

So let's start with what what is often involved in personas, which is usually you're creating a template of some kind. So for example, I've got my climate tech professionals, maybe I'm doing a product marketing campaign for for twenty twenty six. And so I need key demographics and social networks. I wanna know what search and AI tools they use and websites and social accounts. And so to build this persona that includes all of this actionable data, right, not just, whatever, You know, Carl the climate scientist.

I want real data that I know is trustworthy and high quality and comes from real sources.

Look. A lot of people are going to ChatGPT or Perplexity or Gemini and just asking, hey, give me a persona that's based on this. And the only thing that'll do is give you words that frequently come after other words. So you'll get a very stereotyped version of those folks and you won't get real data from real sources.

But thanks to SparkToro we can get real data from real sources. So SparkToro has got data about a thousand people whose profile contains climate tech, pretty reasonable size to be making some estimates off of, and we can see what words are in their bio. I can just go take this and screenshot it. Actually, you know what?

I'm gonna take I'm gonna just take a screenshot from right here. Boom. There's my gender. There's words in bio.

I'm gonna copy and paste that right into my key demographics. In fact, you know what? I want a little more I think I want both gender and age. Perfect.

Excellent. That is exactly what I was looking for. Gender and age of this group. I could export it and put it into my own, Excel, you know, format or or into Google Sheets, but there we go.

This this is exactly how easy it is to just go and build personas based on, hey, I wanna see, yeah. We mentioned which search and AI tools are popular with them. Oh, great. It's it's this group.

Okay. Excellent. I'm just gonna copy that and put that right into my search and AI tools. This is practically presentation ready.

I could take this and show it to my board of directors, my client, my team, and say, hey. You know what? We can see that ChatGPT is very popular with this audience and that actually Wikipedia and Microsoft are more popular than Reddit with the climate tech world. We might wanna be going after those.

If we wanted to get into topics of interest and and content opportunities, you know what? SparkToro has that too. We can just go ahead and take our topics and go look at the relevant topics for people who are in climate tech world. What are they paying attention to?

What's more or less saturated? Where are content opportunities?

I can take these, add the ones that I want to a list, and build off of that. I could export these directly.

I could simply screenshot and throw it right into my presentation.

This this is one of the superpowers of SparkToro, is that building personas, real personas with real actionable data that can tell us which YouTube channels and podcasts we should be pitching and reaching out to and paying attention to to reach this group, which web sites are likely to be high affinity with this group and how that's changed over time. Which ones are rising or falling in importance with this group. We can see platforms, social networks, and search and AI tools, even ecommerce platforms if we wanted to, that are popular with climate tech professionals.

And then and then we have a persona that is not only accurate but useful. And that is the superpower that SparkToro brings to the conversation.