Social Media Marketing with SparkToro

Use audience data to decide which networks to invest in, what content to make, and who to partner with for social media marketing.

You want to do some social media marketing? SparkToro's audience research is going to make you better at that practice. Let me show you.

Here's an example. This is retirees seeking wooden sailing ship adventures. What I've asked SparkToro for is to analyze an audience of retirees who are interested in wooden ships for rental excursions or to buy.

This audience is relatively sizable in the United States. It is a growing market. No surprise with the baby boom and retiree boom generally.

It's more male than female. So lots of data that I can get about the addressable market, about the demographics. If I dig in here, I can see things like skills and education, job and salary, all that kind of stuff.

But for social media marketing purposes, what I'm really interested in is where do I distribute my content? Where should I set up my hopefully growing fandom for the content that I'm gonna put out? What should that content be?

Who should I partner with? How? SparkToro can help with all three of those big questions.

You can do that right in the dataset here, or if you're a big user of AI for this, you can connect Claude or ChatGPT or Gemini Enterprise to SparkToro's MCP and grab all of this data out and use it right inside your practices from your AI tool. You can see data on the social networks. Substack, a little more popular.

Reddit and Facebook, no surprise since these are retirees, and YouTube, more heavily used. Would I invest in a Quora strategy or a Pinterest strategy or a TikTok strategy? Probably not.

At least not until I've exhausted these other ones, and that's what this data helps me see. I can see search and AI tools too. I'm not gonna focus on that.

I am gonna go down here to podcasts and YouTube channels, big social opportunities, of course, with YouTube, but also with podcasts. And I can see some of the topic information that this audience is interested in, like sailboat maintenance tips or best cruising destinations or classic wooden boat restoration, probably great opportunity for social media content. Some of this stuff's gonna be very obvious, but when you dig down, when you scroll down way, way, way down into regulations for offshore sailing, history of classic boats, sailboat insurance options, tips for sailing with kids, lots more stuff will pop up.

You can also check out the social accounts that are already popular with this audience. What are they doing well? What are they ignoring?

What are they missing? I would do that research so you can figure out what types of content to go after. And this social account data, particularly useful for partnerships.

So if you see here, yachting monthly, we're doing a sort of cross Atlantic campaign between the East Coast and the UK. That looks just perfect. Let me see if we can get them to promote us on their channel.

Maybe we can join them for a cross promotional social event and tag both of us on Instagram or make a YouTube video together. Maybe we can be in their Substack or sponsor their newsletter. All those kinds of options are available.

The data that's inside SparkToro is across many different sections, but it is super useful for these big three questions that social media marketers have about what to create, where to promote it, which networks, and who to build alliances or cross promotional opportunities with, even advertising.