Summary

See how social media marketing tactics can be enhanced and amplified with your audience’s social insights, powered by SparkToro analyses.

Transcription

Let's say I'm building a product for UX designers. Maybe it's new software, maybe it's a training course, maybe it's a subscription or tool of some kind, and I wanna do some social media marketing. I know that I need to be present in places like maybe LinkedIn or Reddit or Twitter, threads, Blue Sky. Actually, which one should I be on? Should I should I be on TikTok?

Are there other ones that I'm not thinking of? And which accounts are popular in those places? What are the topics of interest?

SparkToro is a game changer for exactly this problem set. So if I search for people whose profile contains UX designer in the United States, SparkToro has got data on twenty thousand profiles. This this comes, from LinkedIn.

I can see the breakdown of gender, age, all sorts of demographics. I can see what other words and phrases are likely to be in their bios.

And look, SparkToro shows me in the overview the social networks that are most to least popular with them. So YouTube is number one. Facebook is number two, but it's it's slightly less popular actually than it is with the average American web user. Instagram's a little more popular.

LinkedIn, a good bit more popular. Reddit, a little bit too. GitHub and Medium, perhaps no surprise. And Pinterest, of course.

Twitter, maybe not. Oh, it's x now.

I can also see search and AI tools if I'm interested in that. But when we dive into this see all social networks, I wanna show you something really powerful and interesting here. So we are sorting by most to least used. But what you might be interested in as a social media marketer is actually the strategy of which networks are unique to this particular audience.

And by sorting sorting by audience versus US average, we get exactly that. Essentially, what this is saying is these are the ones the social networks that are most popular with this audience versus the United States average web user. And no surprise, Dribbble, Behance, Blue Sky, Slack, threads. These are exactly the places where I know a lot of UX designers.

Right? Because this is a world that I I play in a lot. Dribbble and Behance are two of the top networks in my opinion, and now I can validate it with data. If I need to go to my boss and say, hey.

We need to be on Blue Sky. Look. Look. Two hundred and one percent more popular with our audience versus the US average and growing, Blue Sky is a place where we should be investing.

The same is true of threads. Right? This is a fast growing network with this audience. And if we weren't on Dribble and Behance already, we absolutely should be there now.

So super powerful from a strategic level. What about tactical level? When it comes to specific social accounts that we might want to amplify us, to talk about us, if we wanna see accounts that are doing a great job in this space like Luke Roblowski and Jared Spool and the Nielsen Norman Group and UX Magazine, if you're in the UX design world, not a lot of these will be surprising to you. A couple of them might.

A few of them might be like, oh, wow. I that that is surprising. That person or account or or thing is so popular with with, you know, these these users. But a lot of these will not be that surprising, and that's a good thing because it tells you that your instincts and intuition are spot on.

You can also screenshot this. You can turn it into a list of people you wanna go after. You might, for example, say, hey. I would like to find the hidden gems, people and accounts that are less popular than average but have a surprisingly high affinity with this audience.

And Design Milk or Google Design or Code Drops or Design Observer might be those perfect matches for you. We also have topics, content ideas, and broad interests.

These can be great when you're trying to brainstorm what types of content you should create. You wanna make a short video to reach UX designers posted to LinkedIn and threads and maybe put on, Blue Sky as well? Well, gosh, I like looking for, oh, this one. You see that low saturation, Right? Six sixty five, lower saturation, very high affinity, iterative design methods.

That that's some gold right there. I'm gonna add that to my list. I'm gonna make a little video about that. That is likely to have a little bit more traction and reach with this audience. This is a great way to get inspired about ideas that are actually topically relevant.

There's no offense to folks who are going to AI tools and asking for these ideas. I I think large language models can do an okay job, but they're always gonna give you stuff that is already in the zeitgeist, already popular, and and that is quite a challenge.

If you need some novelty, you might try some other things like looking at keywords, looking at sources of influence, and seeing what they're producing, finding those, you know, awesome opportunities that your competitors aren't gonna see. And SparkToro, in addition to showing topics, also shows keywords. You can see the volume demand and the the little spark chart of how that's going over time, potentially prioritizing these things for use in your social media campaigns, but also your website and content campaigns in addition. I think these can work beautifully well together, especially in b to b, even sometimes in b to c.

So if you're looking to do social media marketing, SparkToro is a very powerful tool for getting real data about real people that's actionable and useful that you can put into your campaigns and your tactical day to day work right away.