Product-Market Fit is a Broken Concept. There’s a Better Way.
The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If…
Six Ways SparkToro’s Early Customers Use Our Product
Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, Market Research,…
New Feature Alert: Email + Contact Info Are Now In SparkToro
Since launch in April, showing emails and contact information inside the SparkToro app has been our most requested feature. Today, it’s here. Billions of…
We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative
For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s…