NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The…
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold…
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is…
The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best…
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s…
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year…
Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch…