We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative
For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s…
Psychology
Outreach Tips (better than anything you’ll find searching Google)
It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass…
Too Much Creative Marketing is Stifled by Attribution
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You…
Content Marketing Superpower: Small, Invite-Only, Amplifier Groups
Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from…
The “Wall Street Journal” Marketing Problem
If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a…
Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten…
Read The Room.
When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the…
Marketing Right Now Is #$%*ing Hard.
Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared,…
Extraordinary Times Call For Extraordinary Measures
There can no longer be doubt: the majority of people in advanced economies are living through the most life-altering event of the last forty…
The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement…