SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so…
Psychology
Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?
I’m a firm believer that incentives and systems govern behavior at scale. If you want to understand why companies make the decisions they do,…
Marketing Takeaways from the 2020 US Election | Part V: Brand Familiarity & The Weaknesses of Product
Welcome to the final episode in our five part exploration of the 2020 US election from a marketing lens. If you haven’t already, make…
Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution
Welcome to the penultimate episode (part 4/5) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part III: Polling Problems & Growing Fans vs. Persuading Converts
It’s time for part three (of five) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural…
Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: A…
Analyze Your Audience’s Political & Media Behavior in SparkToro
In our ongoing quest to provide unique, valuable audience intelligence, we’re launching a brand new feature in SparkToro today: Media and Political Insights. You’ll…
Why You Should Hire Agencies & Consultants (for everything you can)
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great…
Product-Market Fit is a Broken Concept. There’s a Better Way.
The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If…