The Long, Painful Journey to Better Self-Awareness

Erica and I are sitting on a small bus with 8 other fellow Mozcationers, in transit from Cape Town to a kloof on the Northeastern side of the Cedarburg Mountains. It’s 90°+ outside, and the air conditioning in the bus can’t keep up. It’s a little too uncomfortable to read, and while the scenery is amazing, so is the company.…

Why “Optimization” is a Terrible Way to Think About SEO

Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding. I recently encountered an example of this in…

The Uncomfortable Balance

Every CEO, founder, manager, and probably most all of us at some point in our professional lives have asked these two questions: Am I pushing the people on my team too hard? Am I not pushing the people on my team hard enough? These two nag at me all the time. There are days when I marvel at what Mozzers…

The Mathematics of Core Values

Over the holiday weekend, Geraldine took me to see Lincoln. I’d watched a clip aired during the Daily Show last week that had me excited to see the film, and Fred Wilson’s post sealed the deal. That clip contained the following quote: Euclid’s first common notion is this:  ‘Things which are equal to the same thing are equal to each…

Broadening Our Thinking on the Practice of Conversion Rate Optimization

Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be changed in the conversion process or on the landing page Determine which are easy to build/test Create a set of A/B or multivariate tests to run through them Allow winning changes to remain Unfortunately, this process…

Where Does Creativity Come From?

I love discovering that long-held wisdom or cultural beliefs are mythology. Ideas are so often what hold people back from achieving greater potential – and freedom from the prison of those ideas can create revolutions that make us all better, stronger, and wiser. This weekend I watched some videos on the site Everything Is A Remix that changed my preconceptions…

You Must Choose Metrics, But Choose Wisely

I had lunch with Thomas from our production engineering team today. During our chat, we talked about the future of the company’s organizational structure and plans to split into feature-focused teams after a big launch we have planned for 2013. Thomas noted that in his previous role with Amazon, teams were judged directly against metrics for the features on which…

24 Things I Know Now That I Wish I Knew Then

I really liked Rae Hoffman’s post from last month, Entrepreneurial Lessons: 48 Things I Know Now That I Wish I Knew Then. And, while I don’t agree with everything on her list (at least as it applies to the experiences I’ve had), I felt compelled to take up the format she’d presented and do something similar. (via waltërcin on Flickr)…

There is No Work/Life Balance

I recently started getting some CEO coaching help from Jerry Colonna, at Brad & Amy‘s recommendation. The first session was introductory. The second one was revelatory. We talked about the Ireland trip (which Geraldine wrote about here). It was a really tough one, and it shook our marital relationship more than I thought was possible. When Jerry and I talked…