Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…
Psychology
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook,…
Influence Maps—The Best Marketing Framework You’ve Never Heard Of
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This…
Hustle Culture vs. Chill Work
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him,…
The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…
The “Marketing is Evil” Problem.
“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against…
Who Will Amplify This? And Why?
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post,…
When Choosing Marketing Channels, Visualize the Curve
Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in…
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s…
The Secret Is… There Is No Secret.
This is a blog post about spaghetti alla carbonara. It is also a blog post about the perfection of simple things. And about the…