SparkToro Blog

Moz

Our First Foray into NetPromoter Scores

SEOmoz’s retention team, led by the phenomenal Joanna Lord, recently completed a NetPromoter survey project. Below is what Renea (from Joanna’s team) put together and sent out. Note on how Net Promoter score is calculated: those responding with results 9 or 10 are considered promoters. Responses 0 through 6 are considered detractors. Net promoter score is reached by subtracting detractors from promoters (7

Moz Startups

The Power of Support

Sarah (Moz’s COO) and I snuck in a quick 10 minute sitdown today in between some other meetings. We do this pretty regularly – informal, non-calendared check-ins to chat about the big and little things we’re both handling. Sarah’s working on a potential acquisition and getting ready for our annual audit. I’m keeping an eye

Seattle Startups

Seattle vs. The Valley

If you live in Seattle and work in or around the startup ecosystem, you’ll have heard the “why-can’t-we-be-more-like-the-valley” conversation plenty of times. The typical complaints are always the same: It’s easier to get funding in the Valley Rounds are better priced (meaning investors pay higher pre-money) There’s a stronger culture of true 24/7 focus The

Seattle

A New Blog and a New Challenge

Over the past few years, I’ve been tremendously impressed by a handful of bloggers in the field of technology, startups and investing. In particular: Fred Wilson of Union Square Ventures Mark Suster of GRP Partners Brad Feld of Foundry Group Three qualities about each have impressed and inspired me: 1) They’ve all had a dramatic impact

Startups

Making Email More Scalable

UPDATE: This experiment in productivity didn’t work; more details at the end. If you’ve been referred to this blog post in an email reply, first off, hello! and second, I’m sorry. If I were a less busy or more efficient person, I would have (and should have) responded to your request individually, rather than through

Startups

Fear of Ignorance

This past week, I was interviewing a candidate for a VP role along with two of our engineering leads. Everyone in the room excluding myself was classically “technical” – they could write code, had experience solving hard software problems and a background in computer science. I wrote my last line of PHP in 2004, and

Uncategorized

Inflection Points: Bravery vs. Foolishness

Inflection points in startup life technically happen every day, but in my experience, there’s a difference between the once-a-week variety and the truly BIG decisions – to sell the company, to raise funding, to pivot on business models, to expand into a new location or new product. Sometimes these happen organically as a result of

Uncategorized

Just Keep Going

In 1997 I was just graduating from high school and started to design small business websites using Microsoft Frontpage and a variety of amateurish HTML hacks. In 2001, I dropped out of college, two classes away from graduating to work full time at a tiny web consulting business with my Mom. That didn’t go very