The Long, Painful Journey to Better Self-Awareness
Erica and I are sitting on a small bus with 8 other fellow Mozcationers, in transit from Cape Town to a kloof on the…
What Do Correlation Metrics Really Tell Us About Search Rankings?
I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data…
What Company Culture IS and IS NOT
Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump…
Why “Optimization” is a Terrible Way to Think About SEO
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as…
Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)
“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with…
The Most Followed Twitter Users with “SEO” in Their Bio
I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a…
The Uncomfortable Balance
Every CEO, founder, manager, and probably most all of us at some point in our professional lives have asked these two questions: Am I…
The Mathematics of Core Values
Over the holiday weekend, Geraldine took me to see Lincoln. I’d watched a clip aired during the Daily Show last week that had me…
Is There a Long Tail to Referral Traffic?
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do…
Broadening Our Thinking on the Practice of Conversion Rate Optimization
Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be…