Month: August 2012

Marketing

Google Search Quality is Smart to Be Messing with Link Spammers

Rand FishkinBy Rand Fishkin
In case you’ve not yet read about Google’s patent on rank modifying for spamming techniques, check out SEO by the Sea and SEOptimise. It’s a clever system from the Google folks designed to dissuade spammers (particularly link spammers) from being confident of their results. The basic premise is simple – after observing rank improving behavior on a page/site (either spammy…
Hiring Startups Team

The Uncomfortable Challenge of Topgrading Your Startup’s Team

Rand FishkinBy Rand Fishkin
If things go well at your startup, there will inevitably be a point where the business is growing ahead of the team’s abilities. Engineers will find themselves facing architectural, scaling, and complexity issues they’ve never dealt with before. Marketers will discover their historical strengths dwarfed by the quantity and complexity of different customer acquisition channels and the huge challenges of…
Marketing Startups

Manufacturing Serendipity

Rand FishkinBy Rand Fishkin
I’m on the road ~100 days each year. When I’m in Seattle, I have at least 30% of my days filled with coffees, calls, and communication to folks outside the company from whom I’m seeking absolutely nothing and where my goal is merely to be helpful. I do most of this in the name of a process I now call…
Personal

Cynical Optimism

Rand FishkinBy Rand Fishkin
Geraldine sometimes tries to describe my outlook on life as cynical optimism. I think that’s a fair assessment. I generally believe that humans will do a lot of stupid, selfish, hurtful, tragic things to each other and themselves. I see this as exacerbated by behavioral and evolutionary psychology, which is poorly understood and even more poorly compensated for on an…
Marketing Moz

Mozcon Feedback & Erica’s Letter to Speakers

Rand FishkinBy Rand Fishkin
I’ve written before on this blog about how we’ve been working to make Mozcon a remarkable outlier in the field of marketing conferences. Today, I received my feedback scores from Erica McGillivray, who (along with Charlene & Jen) did most of the organization and speaker wrangling for the event. I wanted so share that letter here on the blog, as…
Marketing

The First 500 Links

Rand FishkinBy Rand Fishkin
Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn’t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I’m going out on a limb with a suspicion about how Google’s evaluating and…
Team

Making Performance Reviews Better

Rand FishkinBy Rand Fishkin
We’re doing performance reviews at SEOmoz right now. It’s tough, because on the one hand, I agree with a lot of the general criticism of traditional reviews and I’ve seen plenty of data to suggest that classic reviews can have negatives that outweigh their value. Some good reading on that here: 1, 2, 3, and 4. On the other side,…
Marketing

Mobile Won’t Change Everything

Rand FishkinBy Rand Fishkin
I constantly hear the refrain that “mobile’s going to change everything.” Everything in this context is typically presumed to mean search, social media, advertising, marketing, and the Internet broadly. Since I’m a marketing professional and a marketing-focused entrepreneur, I’ll ignore the other items and focus on the marketing part of that equation. And, perhaps weirdly, I disagree with the statement…

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