Harnessing Beautiful Writing

In the past few weeks, I’ve noticed myself drawn to some exceptional examples of the written word. I’m not sure why. I don’t normally seek out poetic writers or articles that focus on the flourish and elegance of the words rather than the content, but when it’s caught my eye recently, it’s made me want to remember how it was…

Our First Acquisition

You’ve likely seen the news today that Moz made its first major acquisition. It was an exciting, rewarding day at the office and an invigorating one for our team, particularly the Followerwonk folks. We’re still a very young company and so this is a bit of a test for us across the board. Acquisitions are notorious for having challenges around…

Diving Deep on TAGFEE

For the last 5 years, SEOmoz has lived by a set of core values collectively referred to as TAGFEE. The acronym represents the values we hold to be more important than any particular business goal (such as revenue, growth, margins, etc). And, though we believe that these values will help us be more successful in achieving those business-minded goals, we…

Having My COO Constantly Challenge Me Makes Me a Better CEO

Many folks who know me know my close friend, partner in crime (OK, technically she’s my attorney), and COO, Ms. Sarah Bird. Sarah’s been with Moz since 2007, just after our first funding round with Ignition & Curious Office closed, and in that time, has been as responsible as any single individual for the company’s growth and success. (yes, she’s…

Why You Can’t Trust Comscore’s Search Market Share Numbers

Nearly every media source in the United States uses Comscore’s data to report on Google, Bing, Yahoo!, AOL and other engines. Even the US government, when analyzing Google’s potential monopoly status used these figures. Yet, this data is completely misleading. Here’s what Comscore says Google’s current market share looks like: Yet, many folks who run analytics on their websites see…

Google’s Weather Results are Infuriating

I have high expectations from Google, particularly on very popular searches in niches where information is easy to come by, reliable, and factual. Yet in the area of weather, probably one of highest demand keyword sectors they’ve got, the results just plain suck. Have a look:¬†…

An Impossible-to-Live-up-to Hero: Chuck Feeney

When people ask me what I want to do with my life or what I’m trying to do with SEOmoz, I often mentioned Chuck Feeney, founder of Duty Free shops and the study of the book, The Billionaire Who Wasn’t. The New York Times recently wrote about Mr. Feeney’s efforts to rid himself of his last $1.5 Billion through charitable…

Exceptional Upgrade Path UX from WPEngine

I’m fascinated by the mechanics of startup marketing, customer acquisition, and revenue generation. So when I received this email for my WPEngine WordPress Hosting¬†account (on which Dharmesh and I host inbound.org), I couldn’t help but get curious: It’s hard to list all the ways this email is a work of marketing art, but I’ll start with a few of…

What’s the Right Team Structure?

As I often note on this blog, I’m a rookie CEO who’s gotten very lucky. Much of the time, I wish I had more experience in other corporate and startup environments, so I’d better know what works and what doesn’t. I rely on other team members and a lot of outside advice for that, and I’ve been thinking that maybe,…

Keeping Amazing People on the Team

Many of my posts on this blog are intended to be broad in scope and provide an opinion, data or experience about startup/marketing paths. This one might not fit that pattern as well. Rather than describing my thoughts or collected advice from experience on startup talent retention, I’m going to instead channel feedback from our employees themselves on what keeps…