5-Minute Whiteboard: Measurement vs. Attribution
Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers…
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
Your Burning Questions About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend!…
