Month: June 2023

5-Minute Whiteboards Advertising Analytics Data Marketing

5-Minute Whiteboard: Measurement vs. Attribution

Rand FishkinBy Rand Fishkin
Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers a concept that’s crucial to the future of marketing: measurement vs. attribution. For the last 20 years, we’ve lived in the golden age of attribution. Measuring the kinds of metrics I talk about in the video:…
Product SparkToro Startups Team

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

Rand FishkinBy Rand Fishkin
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both because I love to transparently share the adventure, and because we’re passionate about spreading the model SparkToro’s used to fund, grow, and bring value to customers. Let’s continue that tradition today 😊 Here’s the good news:…
Marketing Tactics

Your Burning Questions About Google Analytics 4 (GA4)

Amanda NatividadBy Amanda Natividad
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend! We’ll get you up to speed. We recently hosted a SparkToro Office Hours crash course with our friend Steve Lamar, GA4 expert and founder of ReallyGoodData. (Eagle-eyed readers will recall we partnered with Steve on our…

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