The False Narratives We Tell Ourselves
I carry a story around in my head. It’s not a true story. But it’s a story that’s hard to escape. It goes something…
On Being Wrong and Not Knowing the Answer
There’s the naive view of expertise – the one that we all have as young people – where we think that Eddie Vedder must…
The 5 Best Things I [______] this Year
It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per…
Heresy: Google and SEO Don’t Actually Change that Much
This post is going to sound like clickbait to some, irrational to others, and probably sane to only a handful of practitioners, but I think…
Negative Self Talk and Self Deprecation
I’m not sure if I can short form blog effectively (like two of my blogging heroes – Brad & Fred), but I’m going to…
Some Non-Obvious Advice on Thought Leadership
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader,…
A Long, Ugly Year of Depression That’s Finally Fading
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s…
A Video About Independent Games Provides Surprising Insights into Marketing & the Web
Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes…
If Negative SEO is Possible, We Need an Irrefutable, Public Example
There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out…
Making Agency Numbers More Transparent
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses…