SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and…
It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio
Last week, I went to New York to pitch a book about transparency, startup struggles, and the last 15 years of Moz’s story to…
My Complicated Relationship with No Longer Being CEO
It’s been 22 months since I stepped down as the CEO of Moz and turned over the role to my longtime Chief Operating Officer…
What Do Attendees Want from Marketing Conferences?
Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the…
A Look at the Keyword Research Tool Universe in 2015
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of…
Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same,…
How to Cheat at Creating Great Presentations for Tech & Marketing Audiences
I speak a lot. I make a lot of decks. Heck, I’m even on the board of presentation software startup, HaikuDeck. In the last 3 years,…
Why I Believe in Intentional Efforts to Increase Diversity
Wil Reynolds is one of my closest friends. When I reflect on people I love, respect, and want to spend time with (even when…
The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of…
The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More
Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having…