Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…
My Last Day at Moz. My First Day at SparkToro.
17 years ago, I dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from…
Is SEO Opportunity Growing or Shrinking?
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased…
How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)
This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the…
A Case Study in Google’s Use of Visit & Click Data
There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or…
Moz Returns to SEO
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been…
What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years…
What I’d Change, Keep the Same, & Don’t Yet Know
The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of…
SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and…
It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio
Last week, I went to New York to pitch a book about transparency, startup struggles, and the last 15 years of Moz’s story to…