Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”
If you’re in the business of content marketing, I know you’ve seen advice like this: “Start with your customer personas.” “Create content that will…
How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why…
Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…
My Last Day at Moz. My First Day at SparkToro.
17 years ago, I dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from…
Is SEO Opportunity Growing or Shrinking?
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased…
How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)
This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the…
A Case Study in Google’s Use of Visit & Click Data
There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or…
Moz Returns to SEO
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been…
What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years…
What I’d Change, Keep the Same, & Don’t Yet Know
The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of…