Category: Events

Events Marketing SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Amanda NatividadBy Amanda Natividad
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a customer from reading a blog post after having Googled, “how…
Events Industry Seattle SparkToro

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

Rand FishkinBy Rand Fishkin
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable people were at their most…
Events Personal

The Best Damn Food & Drink Gift Guide on the Internet 2023

Amanda NatividadBy Amanda Natividad
Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year, our food and drink gift guide isn’t just the usual excellent selection — products we’ve used, received and enjoyed, and/or gifted — it’s also chock-full of pithy commentary on important topics like the politics of tiki…
Events Industry Marketing Psychology

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…

Amanda NatividadBy Amanda Natividad
Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t speak for free!” They floated the idea of a co-authored blog post, and I (SparkToro’s VP Marketing Amanda Natividad) promptly chimed in. This blog post was written by all of us, with quotes from those…
Events Personal

The Best Damn Food & Drink Gift Guide 2022

Rand FishkinBy Rand Fishkin
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used ourselves, received as gifts, and/or gifted to others.  Like last year (and the year before), there’s no ulterior motive. There are no affiliate links or kickbacks. Just the products we love and most often recommend to…
Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

Rand FishkinBy Rand Fishkin
On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…

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