Mobile Won’t Change Everything
I constantly hear the refrain that “mobile’s going to change everything.” Everything in this context is typically presumed to mean search, social media, advertising,…
Marketing
Exceptional Upgrade Path UX from WPEngine
I’m fascinated by the mechanics of startup marketing, customer acquisition, and revenue generation. So when I received this email for my WPEngine WordPress Hosting account…
How We Cheat at Conferences (and why you should, too)
Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4…
Domain Bias: Why Branding & Search Marketing Cannot Be Separated
Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,”…
Events Can Be Both Wonderful & Dangerous Places to Launch
This week at Mozcon brought some big launches of new products and projects – the Google Algorithm weather forecast project, Mozcast, the new job…
A Philosophy for Startup Success: Choose Short Men
One of the not-so-surprising facts about online dating is that short men and tall women tend to do poorly in comparison to their peers.…
No, I Don’t Hate Black/Gray Hat SEOs or Their Tactics
Because I often speak and write passionately about the value of white hat SEO and broader white hat inbound marketing, there seems to be…
Why I’m a Conference Whore
Mark Suster, whose blog and tweets I enjoy and whose investments strike me as innovative and smart wrote a blog post in October, Be…
6 Lessons Learned from a Frank M+A Discussion
As a first-time entrepreneur, many of the issues I face with my startup are “for the first time.” Acquisitions definitely fit into that bucket.…