We Can Do Better Than Bit.ly
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track…
Marketing
More Retweets Lead to More Twitter Followers, Right?
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet,…
The Missing Narrative
I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents…
Yellow Shoes and Personal vs. Company Branding
For the first few years that I spoke at conferences in the search marketing field, I consistently wore a single pair of yellow shoes.…
10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s…
The Paradox of Easy vs. Hard to Measure Marketing Channels
When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else…
Two Psychological Triggers that Make Viral Content More Viral
I was particularly impressed last week with the political quiz website ISideWith. If you haven’t yet taken it for a spin, I recommend doing…
Growth Hackers: The Ninja Rockstar Pirates of the Marketing World
I really enjoyed this article from Layered Thoughts: “Growth Hacking is BS. It’s All Just Marketing.” But, it did make me reflect on my…
Google Search Quality is Smart to Be Messing with Link Spammers
In case you’ve not yet read about Google’s patent on rank modifying for spamming techniques, check out SEO by the Sea and SEOptimise. It’s…
Manufacturing Serendipity
I’m on the road ~100 days each year. When I’m in Seattle, I have at least 30% of my days filled with coffees, calls,…