Is There a Long Tail to Referral Traffic?
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do…
Marketing
Broadening Our Thinking on the Practice of Conversion Rate Optimization
Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be…
The Evolution of My Public Presentations
This week at Distilled’s Searchlove conference in Boston (which, BTW, is probably the best marketing content I’ve seen at an event, period, including Mozcon…
Why Every Company Should Have a Marketing-Focused Webdev Team
Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job…
We Can Do Better Than Bit.ly
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track…
More Retweets Lead to More Twitter Followers, Right?
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet,…
The Missing Narrative
I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents…
Yellow Shoes and Personal vs. Company Branding
For the first few years that I spoke at conferences in the search marketing field, I consistently wore a single pair of yellow shoes.…
10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s…
The Paradox of Easy vs. Hard to Measure Marketing Channels
When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else…