Vanity Metrics May Not Be All Bad
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery…
Marketing
Google’s Updated SEO Advice is Almost Correct
Here’s what Google used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites…
Is Google+ Approaching Twitter’s Marketing Value?
On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note:…
11 Tips I Gave to Marketers this Morning
Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab…
What Do Correlation Metrics Really Tell Us About Search Rankings?
I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data…
Why “Optimization” is a Terrible Way to Think About SEO
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as…
Is There a Long Tail to Referral Traffic?
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do…
Broadening Our Thinking on the Practice of Conversion Rate Optimization
Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be…
The Evolution of My Public Presentations
This week at Distilled’s Searchlove conference in Boston (which, BTW, is probably the best marketing content I’ve seen at an event, period, including Mozcon…
Why Every Company Should Have a Marketing-Focused Webdev Team
Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job…